Fuddland

With all this talk about the importance [or non-importance] of punctuation, I was particularly tickled by Openbrackets’s reprinting of an exchange between a former English teacher and the Coca-Cola marketing department.

To The Coca-Cola Company,

The slogan for Dasani mineral water contains an egregious error. The tag line is “Treat yourself well. Everyday.” The word “everyday” is an adjective that is used to describe things that are routine or ordinary. “Everyday concerns” or “everyday life” would be two examples.

Your slogan should read: “Treat yourself well. Every day.” In this case “every” is an adjective modifying the noun “day.” This is a popular construction which is also used in such phrases as “every week,” “every time,” “every breath I take,” etc.

[…]

Have you considered the effect of your nonsensical “Treat yourself well. Everyday” campaign on the nation’s schoolchildren?

[via Daisy]